The simple answer is "Yes, if you want to be successful!"

The reality is that, if you're designing a company website, you need to consider implementing site-based search engine optimization. As a business owner or entrepreneur, you have to decide what role the Internet will play in your business model and whether you'll be implementing a strategic search engine marketing campaign. Regardless of your marketing decision, if building a website, site-based SEO plays an important role in the usability and aesthetics of your website.

If you plan to invest in developing a national or local website brand, then you most certainly need to include Search Engine Optimization as an integral part of that development during the design stage. SEO encompasses both site-based and off-site marketing strategies.