The Truth About SEO (Search Engine Optimisation).

First and foremost we have NEVER lied to our clients, we don't intend to start now.
Search Engine Optimisation, or SEO for short, is ever changing and there is no guaranteed way to get you to the top of search engines 100% of the time. There ARE many different tricks to get yourself listed higher up in search engines; however the rules and variables (otherwise know as algorithms) for search engine results are ever changing and you will find that although one day you're at the top of the results, the next you may not be.

Anyone who tells you that they can guarantee you a top spot 100% of the time is not being honest with you and we believe that a company that starts by being dishonest will only continue to do so. As we're sure you'll agree, paying for a service that is not guaranteed is a waste of your time... And Time is Money! It is the same principal as paying your neighbour to use his/her wishful thinking to make you win the lottery... It's absurd and you just wouldn't do it!

So how can Statech Help with SEO?

As part of our FREE SEO service we can only guarantee that we will apply all our best-proven techniques and knowledge to get you as high up in the top search engines results as we possibly can. These search engines are as follows:

Although we cannot guarantee a top spot we can tell you that we have provided this service to all our clients and have achieved some fantastic results with getting most of them on the first 3-pages of Google for specified search fields. Most companies would charge in the hundreds of pounds for these sorts of results. We are just pleased to see these results for our clients and will always offer our SEO service for free!

How do you achieve good SEO Results?

We are always on the look out for new tools to use to analyse our clients web pages, generally we work towards getting best SEO results for Google, as that is the worlds top search engine, and where one search engine goes, the rest will follow. Basically we work to bring the best results by performing the following tasks on each of your pages:

• H1, H2 & H3 Tags - These are normally headers on each page, we aim to word them in a manner that would be used as a search in Google, generally in the form of a question!
• META DATA - Keywords & Descriptions used as either a Global setting (one Meta Description & set of Keywords for the entire website) or different Keywords and Descriptions for each page. Both work equally as well, however both have disadvantages. So we look at the website as a whole and use a judgement call for the best way forward!
• Alt Tags - Used for images, if an image does not loadimm in a certain browser the ALT tag is usually displayed instead. Also ALT tags will appear if you hover your cursor over the image. These tags are used to define what the image is portraying and will also assist in recognising them in "Google Images" search results.
• SEF - Search Engine Friendly URL's, basically is the web address of the page nice and simple? For example; www.statechwebdesign.com/SEO.htm
  or is it a bit of a jumble? for example; http://www.statechwebdesign.com/index.php?option=com_content&view=article&id=5&Itemid=28
• Page Flow - Is the page set out well with information that is easy to read and not too much written? or are there lots of tables that hold different types of information, making it very difficult to find what you are looking for? Naturally we aim to make it as simple as possible... Otherwise users just leave the website, giving your site a very high bounce rate (the rate at which people view the website and immediately leave).
• Page Links - We aim to encourage our clients to link to other websites. Asking for reciprocal links from other websites increases your search engines results and your Page Rank (Google rank all websites based on the current algorithms, the higher the rank the more trusted your website is).

These are just a few of the processes we take to boost your sites visibility in search engines. This can have a very positive effect on your website and the older your website is the more trusted it becomes. So try to keep your domain name active for as long as possible and you will start to see your website move up the search engines, Results show that once a domain has been active for 5-years it starts to move up the results list and becomes a trusted site. Combined with good SEO techniques it will go in your favour.

Features and Benefits:

1. Free of Charge service to all our website clients.
   
2. Monitored Websites with a Monthly review on Hits, Search Engine Position and More.
3. We Provide the META Data for you.
4. Clever use of Headers, which look natural in your design.
5. Will automatically perform SEO techniques for you, you don't have to ask.